Services for expert businesses

Your business knows more than it can currently sell or transfer.

I make that knowledge visible, shape it into a clear offer and build the customer journey, way of working and systems around it. So the business can sell better, deliver more consistently and grow without everything having to run through one person.

View the services See it at Accordia

No software chosen in advance. First understand where value is getting stuck. Then build what makes it usable.

Five connected services

Start where the bottleneck is. Not necessarily at number one.

01Offer architecture and productizationAn offer customers understand and the business can deliver consistently.02Customer journeys and salesA customer journey that attracts the right opportunities and avoids unnecessary conversations.03Workflow and transferA way of working a team can follow, improve and take over.04AI assistants and knowledge systemsKnowledge that becomes usable without losing context, control or nuance.05Custom tools and integrationsOne workflow from first contact to delivery and follow through.

Outside

An offer people understand and a path that attracts the right opportunities.

Inside

Work a team can prepare, carry out and hand over.

The connection

AI and software that connect both sides around the same real practice.

What I do

Five services. One logical movement.

You rarely need all five at once. Discovery shows where the real bottleneck sits, what needs to change first and what is already working well enough for now.

Offer architecture and productization

Make expertise understandable, buyable and deliverable.

Valuable expertise does not automatically become a clear service. I surface what people do intuitively, identify opportunities that are not products yet and shape them into a proposition with a clear audience, outcome and form.

What this includes

Surface hidden expertise and commercial opportunities

Structure audiences, problems and decision points

Shape services and focused entry offers

Define the proposition, scope, pricing logic and concrete delivery

Outcome

An offer customers understand and the business can deliver consistently.

Customer journeys and sales

Bring the right people from their first question to a useful conversation.

I design the commercial front of the business. Not only how it looks, but how different audiences get the right explanation, the right proof and a next step that fits their situation.

What this includes

Website structure and clear paths for each audience

Positioning, explanation, cases and proof

Intake, scheduling and assessment of incoming requests

Follow through that helps people arrive better prepared

Outcome

A customer journey that attracts the right opportunities and avoids unnecessary conversations.

Workflow and transfer

Make work repeatable without automating away human judgement.

I redesign how work moves through the business. From intake and preparation to delivery and follow through. Quality no longer has to be rebuilt from one expert’s memory every time.

What this includes

Make processes, roles and decisions visible

Standardize intake, preparation and delivery

Develop templates, decision logic and documentation

Reduce handovers, duplicate work and administration

Outcome

A way of working a team can follow, improve and take over.

AI assistants and knowledge systems

Put your knowledge to work, for customers and for the team.

Not a chatbot whose main achievement is proving that a chatbot exists. I build assistants around the expertise, sources and boundaries of the business, so people get better answers and experts can work better prepared.

What this includes

Internal and customer facing AI assistants

Knowledge bases with useful source references

Assistants for intake, preparation and case analysis

Human control, access rules and clear boundaries

Outcome

Knowledge that becomes usable without losing context, control or nuance.

Custom tools and integrations

Connect your website, documents, data and existing software.

When standard software cannot support the way the work actually runs, I build the missing layer. Not another island, but a system that connects the tools people already use around one logical workflow.

What this includes

Private portals, workspaces and dashboards

Booking, intake and document generation

Connections with Microsoft 365 and existing data sources

Custom software for the parts that do not fit anywhere else

Outcome

One workflow from first contact to delivery and follow through.

Accordia

One project where all five parts come together.

Accordia did not start with a list of technologies. It started by understanding where Jan’s expertise could create commercial and operational value.

View Accordia Full case

Expertise became a service

Jan’s first case analysis became a clear risk analysis that clients can understand and buy.

Every audience got its own path

Local authorities, intermunicipal organizations and owners do not arrive with the same question.

The commercial front was built

The website, film and assistant make the expertise visible and guide people to the right next step.

The operational back followed

The private workspace brings cases, intake, preparation and follow through together around the real work.

I did not just build the website, film, assistant and private workspace. I turned parts of Jan’s expertise into standalone services, then built the commercial and operational system around them.

Where do we start?

You do not need to know which service you need in advance.

Finding that out is part of the work. We start with an introductory conversation, identify the real bottleneck and only build once it is clear what the business needs.

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